Meet: Bhavana Jain
Founder of: BHAV
Tell us about your business:
BHAV is a women's contemporary clothing brand based in Chicago, IL. The line is inspired by the rich diversity of South Asian heritage fabrics, and features sophisticated and flattering ready-to-wear pieces tailored to fit the daily lives of real, modern women. BHAV seeks to empower women to find unique ways to embrace their cultural heritage. We see heritage as a piece of us - not the sole thing that defines us and are inspired by everyday women who have authentically incorporated their multicultural identity into their lives, whether it's related to career, motherhood, or otherwise.
What was the best piece of business advice you were given when you were starting out?
The best piece of advice I was given was no matter how well prepared you think you are... you aren't. I didn't believe it because I would say I am an "over-preparer." But as things progressed with my business I quickly realized that the things that I heard about business owners going through that I thought I thought would never happen to me, nonetheless happened to me in some way or another. But you learn from each challenge and find a solution to continue to make the brand grow.
Does your culture influence your choices and decisions? If yes, how?
My Indian heritage influences my brand in so many facets. BHAV is a women's contemporary line that incorporates Indian heritage textiles and design features into the aesthetic. BHAV has evolved just like I have personally gone through an evolution in embracing and incorporating Indian culture into my life and designs. Growing up, I was exposed to not only Indian culture but also American as well. Being a minority in my hometown, there were challenges in finding a balance in both cultures. At the time, it just felt normal and you "dealt" with it. There were times where I rebelled or didn't want to have anything to do with anything Indian. Those were times when I was teased or asked to many questions about certain aspects of it. As I got older, I was able to appreciate my heritage and understand that there is a way to find that healthy balance that I was seeking. I was able to take pieces from both American and Indian culture that I wanted to incorporate into my life and shape my own identity which was pretty unique! This was channeled into my brand BHAV and has allowed me to share a piece of myself in creating designs that I can share with everyone. I hope that others too can relate to the message that we are made up of so many things and there is not just one culture, idea, or label that defines us.
In moments of self-doubt or adversity, how do you build your resolve?
In being an entrepreneur, there are many times where you face roadblocks, self-doubt, or question if this is the best path to follow. When I face those moments, I take a step back and look at how far I have come. I remind myself that creating a brand is a huge feat and many people dream of pursuing their passion. I took a chance on myself to actually do it. I'm also an innate problem solver. If I come across a challenge I think of ways to find the solution and it keeps me going. Each problem solved is a win, and in most cases I learn something from it and keep moving forward. I also ask myself the most important question, "Are you still enjoying what you do?" If the answer is "no" then it's time to do something else. If it's "yes" then keep on pushing and persevering until you reach your goal no matter what!
How do you balance your workload? What does self-care look like for you?
Balancing two careers is challenging! My pharmacy career fulfills my love in providing the best healthcare I can to patients. My passion for design allows me share a piece of my identity to create beautiful pieces for people! Between my two two careers there are challenges in finding time to take care of myself. However, I find that following my calendar is essential to make sure that I balance my commitments to my jobs but also incorporate social time because that is so crucial for my overall well being. I find happiness in doing the things that I enjoy in the company of family and friends because it helps me keep sane. Self care for myself is watching a good movie, exercise, traveling, spending time with (especially my niece and nephew) loved ones and doing the things that bring me joy.
Discover more:
https://shopbhav.com/
@shopbhav
Bhavana Jain - BHAV
