Meet: Anju Rupal
Founder of: Abhati Suisse
Tell us about your business:
I was a social worker turned entrepreneur. I launched a foundation Neo institute to address climate change in 2009 later renamed We Forest and has now planted 32 million trees till date "trees are the best technology to cool our earth". My work here gave me access to tribal farmers in India who we gave work to (planting trees) I now source our plants from them ensuing them an income through Abhati Suisse.
Abhati Suisse is a clean Luxury concept created by Anju Rupal capturing the rich natural Essence of her Indian roots.
Anju believes in the simple but powerful philosophy that “beauty shines in nature”. Potent ingredients sourced from tribal farmers in India, many of which are harvested exclusively for Abhati. - are activated using the latest advanced SWISS laboratory technologies. Dedicated to preserve the beauty of the natural world. Abhati works and teaches the farmers clean farming practices to protect the nature that people need to thrive. We very quickly were acknowledged as a BCorp company.
What was the best piece of business advice you were given when you were starting out?
Never take short cuts. Building an ethical company takes years.
Knowing what you know now, what would you have done differently when you were first starting out?
This is my second company. For my first company I raised capital. I wanted to and proud that I was able to build the business with no outside investment and stay a truly ethical brand.
Name the biggest overall lesson you've learned in running a business?
Stay in your lane. and get experts to do what you don't know.
Does your culture influence your choices and decisions? If yes, how?
Yes. I named our products after Indian deltas and our comb brought back child hood memories why I named it "Kangi" the name we use in India for combs. My mum would always be looking for her kangi to comb my hair.
In moments of self-doubt or adversity, how do you build your resolve?
I walk in the mountains, my form of meditation and reflection.
What tool, object, or ritual could you not live without in your workday?
my ritual every day is tongue scraping after brushing my teeth.
How do you balance your workload? What does self-care look like for you?
We're nestled in the foothills of the alps here in Switzerland. I do all my long phone calls or press interviews walking and talking.
Discover more:
www.abhatisuisse.com
@abhatisuisse
Anju Rupal - Abhati Suisse
