Meet: Anaam Mohammed
Founder of: The Write Aesthetic
Tell us about your business:
The Write Aesthetic aims to inspire women to discover their inner creativity. I sell hand lettered products and Islamic and South Asian expired washi tape. I also teach hand lettering. I decided to create my own washi tape when I became frustrated that I couldn't find any to decorate my Ramadan and Eid cards with. I love creating representative products for the South Asian community.
What was the best piece of business advice you were given when you were starting out?
There is no perfect time to start, so just go for it!
Name the biggest overall lesson you've learned in running a business?
I have learned so much since starting The Write Aesthetic. Most importantly, however, is to always be willing and ready to pivot. Being open to whatever may come your business's way and taking it in stride can make all the difference in the success of a small business.
Does your culture influence your choices and decisions? If yes, how?
Absolutely! I became frustrated that I couldn't find any washi tape to use to decorate my Ramadan and Eid cards with, so I started designing my own. I have since expanded my collection to not only include Islamic themed designs but ones that speak to the South Asian community at large. One of the best reviews I've ever received was when @temoryouknow said she felt my washi tape connected her to her roots.
Discover more:
www.shopthewriteaesthetic.com
@thewriteaesthetic
