Meet: Ambreen Ahmed
Founder of: Simply Mithai
Tell us about your business:
Simply Mithai is working to elevate mithai in the US. We broke down mithai to its roots and renovated it, stripping away the blocks of sugar and adding tons of love. Our mithai is handcrafted with the freshest ingredients available - we make our paneer from scratch in-house for each order.
What was the best piece of business advice you were given when you were starting out?
Start small, Think big, Scale Fast - Sara Blakely
Knowing what you know now, what would you have done differently when you were first starting out?
I would definitely have told myself to trust my gut more and allow myself to fly and stop being so scared to succeed!
Name the biggest overall lesson you've learned in running a business?
You don't have to be an expert to do something. I spent a lot of time saying I need to hire a company and I trust what they tell me because they are experts. Trust your own gut and move forward.
Does your culture influence your choices and decisions? If yes, how?
Absolutely! We are focused on preserving the art of mithai giving to celebrate occasions in the US.
In moments of self-doubt or adversity, how do you build your resolve?
I have a reflection journal. On days that are incredibly hard and I just overcame a huge obstacle I take time to write down what I just accomplished. So when the next obstacle comes across and I don't feel like I can keep going I read my journal to remind me of all that I have already overcome.
How do you balance your workload? What does self-care look like for you?
I am trying to do a better job of this - I try to block off my hours in the day for certain activities to focus. I feel a bit more accomplished and less overwhelmed knowing that I have crossed items off my to-do list for the day. Self care to me is simple - sleep more!
Discover more:
https://simplymithai.com/
@simplymithai
