Meet: Shay Paresh
Founder of: SHAYDE BEAUTY
Tell us about your business:
Shay's years of working in media taught her a number of things. The most obvious was that melanin-rich skin was being underserved. Even though the beauty industry is a nearly 500 billion dollar market, many of its most commanding brands ignore the needs of deep and dark complexions from formulations to marketing.
After a lifetime of acne scars and hyperpigmentation, this added insult to injury for Shay.
It confirmed that her years of struggle were actually caused by an industry-wide oversight. In fact, the real problem was that no one was making products for her.
SHAYDE BEAUTY was born to serve this market and create skincare with melanin in mind.
What was the best piece of business advice you were given when you were starting out?
Adapt a growth mindset by seeking learning opportunities in everything!
“Every time you think to yourself, ‘I already know this’ or ‘This isn’t for me,’ try turning it around by asking, ‘How can I make this work for me?’
Name the biggest overall lesson you've learned in running a business?
Science has shown that you are the average of the five people you spend the most time with. Therefore, you have to surround yourself with positive and uplifting people who share the same values as you and are mission driven.
How do you balance your workload? What does self-care look like for you?
Having a routine definitely helps with productivity. Taking time to plan out your calendar for the week and writing down all of my important goals and priorities is crucial.
I also love taking a quick mid day walk for an energy boost.
My evening self care routine typically involves skincare, a hair mask, and music!
Discover more:
https://shaydebeauty.com/
@shaydebeauty
