Meet: Megha Rao
Founder of: holiCHIC By Megha
Tell us about your business:
holiCHIC represents a thoughtful movement of designing garments for quality, versatility, and longevity. With a goal of offering a tasteful Indo-Western fashion experience, leaving women feeling empowered and proud of their dual identities. We are more than just a fashion brand, amassing a loyal community (85, 000
and counting) of South Asian women who have learned to own and embrace their culture.
What was the best piece of business advice you were given when you were starting out?
To always stay true to your brand identity. My #1 goal has been to create designs that have significance and tastefully represent a blend of East and West. While it’s been tempting to explore new ideas and products, I believe starting true to what makes my brand unique has helped build and maintain its reputation and character.
Knowing what you know now, what would you have done differently when you were first starting out?
To trust the process. Easier said than done especially when you’re an impatient entrepreneur such as myself. It took me 6 years to build a brand which could financially support me. The fashion label has grown beyond my wildest dreams and I’m grateful to have left my corporate life after 15 years to develop and foster my brand full-time. Trust the process be patient and believe in the essence of timing.
Does your culture influence your choices and decisions? If yes, how?
My culture is the entire foundation of my brand. In 2015, I noticed a void in the South Asian fashion market – the absence of representation and fashion for the modern South Asian – American woman. In response, holiCHIC was born, a fashion label that connects and fuses Eastern and Western wardrobes, tastefully representing the modern South Asian woman.
Discover more:
www.holichicbymegha.com
@holichicbymegha
