PANJABI HIT SQUAD

Product of Culture is a marketing agency, media platform, and boutique film distributor that is reshaping how stories rooted in culture connect with global audiences, with a strong focus on amplifying South Asian voices and expanding their reach around the world. With over a decade of experience leading award-winning campaigns and pop culture moments, the company bridges storytelling with strategy. As an agency, Product of Culture merges cultural insight, creative strategy, and immersive experiences to help brands connect with deeply rooted communities. As a distributor, Product of Culture offers filmmakers access to authentic audiences, culturally fluent marketing, and a curated path to release - ensuring every story is powered with a 360° approach to success.

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