EST. 2017
PRODUCT OF CULTURE
A marketing-first strategy and distribution company connecting culturally significant films and storytellers with audiences, industry, and opportunity.
STRATEGY | DISTRIBUTION | DIGITAL MARKETING | AUDIENCE | AWARDS | INDUSTRY
80k
Across Social Platforms
3.4B+
Impressions
100+
Films & Campaigns
350k
Email Database
4000+
Influencer Network
WHAT WE DO
End-to-end strategy, marketing, and distribution for films and storytellers. We work across the lifecycle of a film, from positioning and audience development to theatrical distribution, awards strategy, and industry engagement.
AWARDS CAMPAIGNS
Strategic campaigns for festivals, guilds, critics, and the Academy.
THEATRICAL DISTRIBUTION
Release strategy, exhibitor outreach, seat-filling, and nationwide rollout support across the United States.
AUDIENCE DEVELOPMENT
Culturally fluent marketing to reach and grow the right audiences.
DIGITAL MARKETING
Integrated campaigns across social, paid media, content, and creators that drive audiences to action.
COMMUNITY & INDUSTRY OUTREACH
Screenings, events, moderation, creator activations, and cross-sector partnerships.
Our experience within this market, cultural competency, and deep industry network power our signature 360 approach to every campaign we manage.
STRATEGY
Insight led campaigns
CULTURE
Stories that resonate
AUDIENCE
Communities that move culture
INDUSTRY
Trusted relationships
OUR 360 APPROACH CONNECTS THE RIGHT FILM WITH THE RIGHT AUDIENCE, PARTNERS, PLATFORMS, AND MOMENTS.
Selected Work
OSCAR CAMPAIGN + NETFLIX RELEASE
HOMEBOUND
Led the U.S. awards and digital campaign through tastemaker screenings in New York and Los Angeles, Academy and guild outreach, trade advertising, press, and community amplification, extending through the film's Netflix release, elevating the film’s visibility within the awards conversation.
OSCAR CAMPAIGN + IMPACT CAMPAIGN + NETFLIX RELEASE
TO KILL A TIGER
Designed and executed the global awards campaign for the Oscar-nominated documentary while producing a national impact strategy with over 30 community-driven screenings.
FILM DISTRIBUTION
THE QUEEN OF MY DREAMS
Co-distributed with Willa across 60+ U.S. markets through a viral social series, limited-edition merch, community-centered events, and sold-out screenings in New York, Chicago, and Los Angeles.
COMMUNITY PARTNERSHIP + SCREENING SERIES
ACADEMY MUSEUM
Partnered on Emotion in Color: A Kaleidoscope of Indian Cinema, supporting community outreach and amplification for the screening series, including a special Eid screening of Jodhaa Akbar.
NETFLIX PREMIERE TOUR + TASTEMAKER RECEPTION
NEVER HAVE I EVER
Produced campaigns across the run of Never Have I Ever with fan and influencer screenings in Los Angeles, New York, Chicago, Miami, and Phoenix, and the Netflix x Teen Vogue final season tastemaker reception in New York, bringing the cast together with South Asian creatives, entertainers, and community leaders.
LA PREMIERE + TASTEMAKER EVENT
HEERAMANDI: THE DIAMOND BAZAAR
Produced the Los Angeles premiere at the historic Egyptian Theatre with director Sanjay Leela Bhansali and cast in attendance, gathering South Asian community leaders, creatives, and cultural influencers.
GLOBAL ART CAMPAIGN
MS. MARVEL
Produced a global art campaign for Marvel Studios and Disney+ spotlighting the series' cultural touch points through episode inspired artwork by South Asian artists.
OSCAR CAMPAIGN + DISTRIBUTION STRATEGY + NETFLIX RELEASE
ANUJA
Served as producers and campaign managers for the Oscar-nominated short film, later acquired by Netflix, leading strategic press, social media, and awards outreach to build visibility and support its awards campaign.
OSCAR CAMPAIGN
LOST LADIES
Led the U.S. Oscar campaign through tastemaker screenings, press outreach, social media amplification, and an award focused ad campaign for Academy Award consideration.
THEATRICAL RELEASE DIGITAL CAMPAIGN
IF I TELL YOU
Led digital marketing for the U.S. theatrical release across social media, content, talent and filmmaker amplification, influencer and Letterboxd outreach, and community engagement.
TASTEMAKER SCREENINGS + CELEBRATIONS
MONKEY MAN
Celebrated Dev Patel's directorial debut with curated screenings and tastemaker receptions in New York and Los Angeles, each highlighting the film's significance with immersive experiences.
NETFLIX SEASON TWO CELEBRATION
BRIDGERTON
Produced an intimate Netflix dinner in Los Angeles celebrating the season two launch and South Asian culture with lead Simone Ashley. Hosted by Teen Vogue editor in chief Versha Sharma, the evening gathered tastemakers over a South Asian culinary experience and conversation on representation in the series.
TASTEMAKER SCREENINGS
THE SEX LIVES OF COLLEGE GIRLS
Produced an exclusive early access screening of the HBO Max and Mindy Kaling series at Soho House Los Angeles, moderating the talk back and hosting the reception.
NEON TASTEMAKER DINNER
IT LIVES INSIDE
Partnered with NEON on a curated dining experience in Los Angeles celebrating Bishal Dutta's feature directorial debut with a moderated talkback.
BRANDS WE'VE WORKED WITH SINCE OUR DOORS OPENED IN 2017
EVERY FILM NEEDS A DIFFERENT PATH.
We bring the strategy, audience, relationships, and execution to help find it.