Product of Culture is an agency and media platform that connects authentically with the world’s largest demographic - South Asians. Led by women of color, we fuse cultural insight, creative content strategy, and immersive experiences to deliver campaigns that empower brands to tap into this fast-growing, high-spending market in a way that’s both authentic and impactful. With a deep focus on arts, culture, and entertainment, we spotlight the stories, creators, and movements shaping the South Asian diaspora and beyond.

 

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✨ The Queen Of My Dreams is coming to Chicago! Join us June 20th for a special screening featuring a Q&A with Director / Writer Fawzia Mirza (@thefawz). ‼️Comment “QUEEN” below OR follow this link bit.ly/queenintheaters (also in bio)
Handpicked just for you! Swipe through to see the Brown culture highlights curated by us, #productofculture, for you. Tap the links in our stories to learn more! ✨And Just Like That’s Seema Patel Could Teach Us All How To Draw Boundaries | @vo
Handpicked just for you! Swipe through to see the Brown culture highlights curated by us, #productofculture, for you. Tap the links in our stories to learn more! ✨Adnan Al Rajeev’s “Ali” Makes History With Cannes Special Jury Menti
Handpicked just for you! Swipe through to see the Brown culture highlights curated by us, #productofculture, for you. Tap the links in our stories to learn more! ✨“Sister Midnight” Review: The Feminine Mystique, But Make It Macabre | @ra
Handpicked just for you! Swipe through to see the Brown culture highlights curated by us, #productofculture, for you. Tap the links in our stories to learn more! ✨Martin Scorsese Joins India’s Cannes Un Certain Regard Selection ‘Homeboun
@_productofculture_ and @willa.willa.willa acquire U.S. rights to @thequeenofmydreamsmovie , produced by @babydaalproductions and @shutupcolour Our all women team @archanamisrajain @esewoodward and @monikasabbas are proud to disrupt the distribution
Handpicked just for you! Swipe through to see the Brown culture highlights curated by us, #productofculture, for you. Tap the links in our stories to learn more! ✨Can This New Label Break The Next Global Sound? |@warnerrecords @anjula_acharia @noraf

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PRODUCT OF CULTURE:

Product of Culture is a WOC founded and funded collective that amplifies Brown brands + creatives with strategy, content, and experiences rooted in culture.

We build opportunities for Brown brands + creatives to connect and collaborate with each other and elevate the strength of their work through culture-forward spaces, stages, and stories.

Based in New York City and Los Angeles, Product of Culture is founded by Archana Jain and Monika Sharma.

#supportbrowncreatives


POC is a proud Producer of:

The Founder's Summit

South Asian Film Fest of America

Product of Culture (#productofculture) empowerS South Asian creatives and innovators to grow and thrive globally.